For the more than 44 years, the one question that keeps coming up is. . .
“What’s up with this ‘Cooo. . .kamonga’ thing?”
Well, it all started when my dad, Ted Howard, began this company in 1971. He wanted to have a company name that people would remember. At that time we lived 40 miles east of Los Angeles in the city of Upland. That was right next door to the town of, yep, you guessed it, CUCAMONGA! (F.Y.I. This is the correct spelling, although it has been incorporated with the two other neighboring towns of Alta Loma and Etiwanda, and is now known as Rancho Cucamonga.) As some of you will remember, Jack Benny had a radio show in the 40s and 50s. There was a part of the show where Mel Blanc played the part of a conductor calling out, "All aboard for Anaheim, Azuza and Cooo. . .kamonga!" (The "ooo..." was exaggerated.)
Click play to have a listen:
My dad, being the idea man that he was, decided to put the town that Jack Benny made famous to use. He went to the Cucamonga post office and obtained a P.O. box. Most folks thought it was an imaginary place, so when they saw a post mark and address in Cucamonga it was something to remember. It has worked so well that at veterinary conferences around the U.S. when folks see us and they can't remember our name they simply say, "Hey, Cucamonga!" To this day, I believe that "Cooo. . .kamonga" has been partly responsible for the name recognition of our company.
- Dave Howard